Our company began in 2003 offering a leisure service to international students. The service was designed to help travelers get their bearings. We imagined an experience in which rapid exposure to key elements of the city could be engaged and understood. Safely. Within a few years we turned this service into a game played in Toronto, Montreal, New York and Chicago. We call the game Unlockthecity. Now we provide games for university orientations, corporate events and the general public.
The company was founded by Peter Odle, an educator and entrepreneur. His passion for exploration remains at the core of each game. Joe Dunning, the company Creative Director, elevated our brand translation into the urban lifestyle. Together with the our team we aim to be best, not the biggest.
Our research has shown us that cities are the fastest growing habitats. Our vision suggests that a person's experience has no boundaries. Accomplishment is a self-limiting demonstration of manageable risk. Vanquish risk using passion and enthusiasm. Our company brings to market a unique type of urban tourism that connects with the diversity of urban culture and lifestyle.